Diversify or Die: The National Hockey League Has a Demography Problem

Changing U.S. demographics add to the pressure on hockey to rebrand itself—in the face of ugly reports about racist incidents

About a year ago, the National Hockey League brought in an outside expert to tell them about an existential threat. That expert was a demographer.

William Frey, who works for the Washington, D.C. think tank Brookings Institution, conducted a couple of talks and a conference call for the league. He told them that by 2020, the U.S. Census is expected to show that two-fifths of the nation’s population identifies with a racial group other than white; and that sometime after 2040, there will be no racial majority in the country….
https://vdare.com/posts/it-s-officia...players-or-die