IKEA's new KohlBurner Koffin

[Whitey Ford]

Kitchen Dancers Take Flight in Ikea's Latest Sustainability Ad

Here, dancers Véronique Giasson and Rahmane Belkebiche—working together for the first time and choreographed by Cirque veteran Lydia Bouchard—gracefully combine ballet and modern styles to help raise viewers' consciousness.

Rethink shot the commercial on a full kitchen and living room set inside a large convention center space—which facilitated social distancing for the crew—and removed the ceiling to allow for the flight apparatus.

"Scrap du Soleil" follows other fanciful Ikea Canada environmental appeals such as "Stuff Monster" and last week's "One Little Thing" commercial, also from Rethink, which employed a single, flowing 60-second camera shot to illustrate steps we can take to secure a better future for our planet.

[IseDaDiva]

60-second camera shot to illustrate steps we can take to secure a better future for our planet.

We can secure a better future by rutting with niggers? Who knew? I guess it's too late for me to start.

"KOHL BURNER"