Beyoncé’s Ivy Park Adidas Clothing Line Is Reportedly Losing Money For Sportswear Brand



Beyoncé’s clothing line with Adidas, Ivy Park, missed internal sales projections by over $200 million last year, the Wall Street Journal reported Wednesday, though the superstar singer is still earning $20 million a year from the deal.
Still "earning" LOL.

According to documents obtained by the Journal, Ivy Park did roughly $40 million in sales in 2022, down from $93 million in 2021; the company had projected the line would do $250 million in sales in 2022.
Adidas stands to lose $10 million on the partnership in 2022.

https://www.forbes.com/sites/marisad...h=49bccd80129e