Likes: https://www.reuters.com/article/us-u...-idUSKBN1A80L6Steven Maynard, a Virginia consultant who helps others obtain trademarks, started Snowflake Enterprises with several investors to apply for offensive trademarks after the court ruled.
The company has submitted applications to trademark a version of the N-word to appear on clothing, hard liquor and beer, and intends to turn the slur into a brand, Maynard said in an interview. The company has a dedicated website.
Maynard, 50, said he is not racist but believes that saturating the market with such epithets can rob them of their racist connotations. The idea is to spark discussion and turn "hate into hope," he said in a phone interview.
"If you suppress it, you give it power," Maynard said.
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