Now playing on Netflix: "Missing Subscribers, Spring Edition."

Netflix has seen a 67.8% crash in daily page views per million in the last six months, according to data from researcher Thinknum.

Daily pageviews look to have hit a short-term peak in late December, as seen in the chart below:

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Netflix traffic tanked
"Warmer weather has arrived, along with a widespread return of in-person events — though this is good news for most, it may spell trouble for streamers," the research team at Thinknum stated. "With Netflix’s April 19 announcement of a drop in subscribers, page views will continue to be a metric to watch."

Thinknum's data shouldn't be a total shock.

Shares of the streaming media giant crashed nearly 40% on Wednesday as the company delivered another disappointing quarter, sparking fresh worry on the Street about future growth potential. Netflix saw a decline of 200,000 in net subscribers in the first quarter. The company forecasts subscribers to decline by 2 million in the current quarter.


The stock tanked another 4% on Thursday on news billionaire investor Bill Ackman dumped his entire stake in Netflix, which he purchased back in January.

"I think its best days are behind it," Macquarie Tech Analyst Tim Nollen said on Yahoo Finance