Motel 6 Fires The Richards Group After Agency Founder Calls Ad Concept ‘Too Black’


Hell, if you watch commercial tv for any amount of time, the high percentage of niggers in commercials would lead you to believe that they were 55% of the population.

Motel 6, a longtime client of The Richards Group, has abruptly ended its relationship with the Dallas-based independent agency. The firing comes days after the agency’s 88-year-old founder, Stan Richards, referred to a campaign idea for the brand as “too Black” during an internal meeting that the client did not participate in.
In a statement to Adweek, Motel 6 said it is “outraged by the statements made about Motel 6 and our customers by a member of The Richards Group during one of its internal meetings. The comments were not only completely inaccurate, they are also in direct opposition of our values and beliefs as an organization.”

A spokesperson for Motel 6 said the brand was contacted about the incident on Monday and terminated its partnership with the agency shortly afterward.
https://www.adweek.com/agencies/mote...ept-too-black/