“I Like the Ubiquity”—Telfar Clemens Announces a Collaboration With Ugg

I think they are going to call it the 'Muh Dique Collection' LOL.

In the 12 hours since posting a video of himself in a crystal T-shirt with a crossover Telfar Ugg logo, Telfar Clemens has garnered nearly 50,000 views, thousands of comments, and dozens of news articles heralding the news that the designer of the world’s most popular bag is collaborating with the maker of the world’s most comfortable shoe. “I like the ubiquity,” he says of the Ugg appeal. “I like that they are unisex—and I like that it’s a fashion item that is a Christmas gift for thousands of people. That’s exactly what I’m into.”

Inserting his unisex, deconstructed aesthetic into the global mainstream is what Clemens is all about.

“Telfar is exceptional; a true pioneer and visionary and one of the first designers to believe that being unapologetically yourself is sexy. At Ugg, we believe in the same thing, and that fashion can be real, democratic, and aspirational all at the same time. This collection will be the perfect expression of our shared beliefs,” wrote Andrea O’Donnell, the head of fashion and lifestyle at Deckers Brands, which owns Ugg.

https://www.vogue.com/article/telfar-ugg-collaboration