Ben & Jerry’s new ice cream flavor is inspired by racism in the criminal justice system
https://www.fastcompany.com/90398550...justice-systemToday, Ben & Jerry’s founders Ben Cohen and Jerry Greenfield, and nonprofit partner the Advancement Project, announced the brand’s newest ice cream flavor on the Ben & Jerry’s Facebook page: It’s called Justice ReMix’d, a cinnamon and chocolate ice cream with chunks of cinnamon bun dough, spicy fudge brownies, and an aftertaste of structural racism in a broken criminal legal system.
Justice ReMix’d is part of Ben & Jerry’s multiyear campaign for criminal justice reform. The activist ice cream company, which employs a corporate activism manager, has been working to change and challenge the criminal justice system. This new project pairs their activism and ice cream know-how with the work of the Advancement Project National Office, a national, multi-racial civil rights organization that works with local grassroots organizers on racial justice issues.