South African education official’s novel approach to encourage reading by tweeting pictures of scantily clad women holding books leads to inevitable backlash

Elijah Mhlanga has been part of the Read to Lead campaign for three years
Users were shocked at his appeal aimed at young adults and school children
The sultry adverts were branded as being 'demeaning, sexist and thoughtless'
Muh Dik!

https://www.dailymail.co.uk/news/art...e-reading.html