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The toy giant brought in a more diverse range to counter criticism that the doll set an unrealistic body image for girls.
After 57 years as an impossibly thin blonde with an out-of-proportion chest, Barbie was given a fuller figure so it is ‘more reflective of the world girls see around them’.
The latest gloomy figures represent the second consecutive quarter of falling revenues – and the biggest slide since 2009.
Mattel was also forced to slash prices to sell stock that was unsold over the Christmas period.