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A happy interracial family hugging each other while wearing apparel from clothing retailer Old Navy. A smiling Black man giving his white girlfriend an engagement ring in a State Farm insurance ad. And a biracial couple and their kids on a road trip in a vehicle made by Hyundai.
These are among the increasing number of advertisements selling everything from cereal to prescription drugs that portray the American family in ways few companies and advertising agencies would have dared a generation ago.
More than 50 years after the U.S. Supreme Court struck down laws banning interracial marriage, a growing number of ads feature interracial couples with biracial children.
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Negative feedback
Interracial advertising sometimes sparks an ugly backlash.
In 2013, a Cheerios cereal TV commercial featuring a Black and white couple with their daughter drew an influx of racist and other negative comments.
More recently, the State Farm engagement ad received negative comments on Twitter.
“This is disgusting, and nobody wants to see this,” one user wrote.