Whitey Ford
05-03-2023, 02:29 PM
Watchdog Raps Government Over Ad Showing White Prison Officer And Black Inmate
https://i.ibb.co/nqpMH6P/raysishadvert.jpg
Ministers have been rapped over a Facebook advert which showed a white prison officer talking to a black inmate.
The Advertising Standards Agency said it had “perpetuated a negative ethnic stereotype about black men as criminals”.
“perpetuated a negative ethnic stereotype about black men as criminals”. Stereotypes exist for a reason. :lol
Officials at the Ministry of Justice were told to axe the ad - which was aimed at encouraging people to work in the prison service - and “ensure they avoided causing serious offence on the grounds of race”.
The department’s appeal against the ruling was rejected by the ASA today.
In their judgment, the watchdog said: “The ad showed a white male prison officer and black male prisoner interacting in a prison setting.
“The prisoner was only seen from behind, with his face not visible and his arms crossed, and wore his hair in an afro style, with an afro pick comb.
“We understood the hairstyle and hairstyling tool worn were important aspects of black culture, and were uniquely associated with it. We considered those elements had the cumulative effect of emphasising the prisoner’s race, rather than his inclusion in the ad as an individual prisoner.
https://www.msn.com/en-us/news/world/watchdog-raps-government-over-ad-showing-white-prison-officer-and-black-inmate/ar-AA1aFXgX?rc=1&ocid=winp1taskbar&cvid=99ec7d32715047d7e0080e4b23ec7962&ei=9
https://i.ibb.co/nqpMH6P/raysishadvert.jpg
Ministers have been rapped over a Facebook advert which showed a white prison officer talking to a black inmate.
The Advertising Standards Agency said it had “perpetuated a negative ethnic stereotype about black men as criminals”.
“perpetuated a negative ethnic stereotype about black men as criminals”. Stereotypes exist for a reason. :lol
Officials at the Ministry of Justice were told to axe the ad - which was aimed at encouraging people to work in the prison service - and “ensure they avoided causing serious offence on the grounds of race”.
The department’s appeal against the ruling was rejected by the ASA today.
In their judgment, the watchdog said: “The ad showed a white male prison officer and black male prisoner interacting in a prison setting.
“The prisoner was only seen from behind, with his face not visible and his arms crossed, and wore his hair in an afro style, with an afro pick comb.
“We understood the hairstyle and hairstyling tool worn were important aspects of black culture, and were uniquely associated with it. We considered those elements had the cumulative effect of emphasising the prisoner’s race, rather than his inclusion in the ad as an individual prisoner.
https://www.msn.com/en-us/news/world/watchdog-raps-government-over-ad-showing-white-prison-officer-and-black-inmate/ar-AA1aFXgX?rc=1&ocid=winp1taskbar&cvid=99ec7d32715047d7e0080e4b23ec7962&ei=9